Do you feel like your company is falling behind? Do you (or your customers) find your business logo, marketing materials, and website outdated? Then it may be time to start thinking about a business rebrand. A rebrand can help refresh your image in the marketplace, bring new customers to your door, and make more money for your company. If you can relate to any of the following six problems, then it may very well be time to consider ways to rethink your company’s image.
6 Reasons You Need a Business Rebrand
The digital world is ever-changing and, because of this, businesses can often be at a loss when it comes to knowing whether or not they need to rebrand. This is especially true for small businesses that don’t have the resources of larger companies. Before diving headfirst into a costly project, make sure you relate to one or more of these reasons to ensure success with a rebranding effort.
1. Your Brand No Longer Accurately Reflects Your Business
As your business grows and evolves, don’t leave your branding behind. Whether you’ve made a significant change–like switching from in-person services to online services–or a slight change––like selling new products–your brand needs to change too. If your brand no longer reflects the heart, mission, and offerings of your business, you probably need a business rebrand.
2. Your Brand No Longer Represents You
Even if your business hasn’t changed, maybe you have. One of the easiest ways to identify if you’re the reason your brand needs a refresh is to look at the creative elements and decide if you still connect with them. Do your brand colours feel like you? How about your website copy? Is your mission still the same? Or have some of these things evolved as you’ve grown as a person?
3. Your Brand is Outdated and Doesn’t Stand Out Among Your Competitors
Suppose your competitors are keeping up with the branding and marketing trends, and your website is still rocking like it’s the early 2000s. In that case, it is definitely time for a business rebrand. To stand out among your competition, your website brand needs not only to be modern but memorable. If you know your target audience is choosing your competitors over you, then it’s time to consider rebranding your business to keep up with the times!
4. Your Target Audience Changed
One of the main reasons your target audience would change is if you update your services. As your business evolves, it’s likely that the people you want to work with will too. Although your brand should definitely represent you, it also needs to connect with your target audience. When they visit your website, read about your services, and follow you on social media, they should feel like you are speaking directly to them. If your audience isn’t connecting with your brand, then it’s time for a business rebranding session.
5. Your Sales are Declining
If you’re noticing a big drop in sales, leads, and interest in your business, your brand identity likely has something to do with it. You need an engaging, relatable brand with clear messaging to target and engage your audience. If someone hops on your website to learn more about your products and services and finds your content confusing, outdated, or boring, there’s a good chance they won’t come back.
6. You Lack Consistency Across Your Platforms
A solid brand identity helps you show up consistently across all platforms, including your website and social media pages. For example, suppose a potential customer or client finds you on Instagram. They connect with you because you show up authentically, understand their pain points, and offer relevant solutions. To learn more, the potential customer heads to your website, where they are greeted with an outdated landing page, confusing services, and a completely different tone of voice. The lack of consistency can damage your brand and sales. If you don’t feel like you have a consistent message, voice, and brand identity, then it may be time to rebrand your business so that you do.
If you can relate to any or all of these things, it is definitely time to start thinking about a business rebrand. Read on to learn a bit more about rebranding a business and how Mint & Poppy can help!
What is a Business Rebrand, Exactly?
If you read through the list of signs it’s time for a business rebrand and thought to yourself, “That’s me!! She knows exactly what I’m going through with my brand.” Now, you’re probably wondering what exactly a rebrand entails.
Rebranding is the process of changing the image and reputation of your company. A rebranding strategy typically involves updating your logo, mission statement, brand colours, fonts, themes, design, and messaging to ensure you’re targeting the right audience.
The extent of a rebrand depends on how much your business has changed. For example, if your website is still stuck in the early 2000s, you can’t keep up with your competitors, and you are losing sales, a complete brand overhaul can drastically transform your business. On the other hand, if you simply no longer feel your website accurately represents you as a person, you may just need a little TLC that focuses on specific aspects of design, style, and messaging rather than a complete rebrand. You can learn more about my brand design process here.
When Your Brand No Longer Serves You or Your Audience, Mint & Poppy Can Help!
Now that you know the benefits of a business rebrand, what are you waiting for? The time is now! At mint & poppy, I am passionate about helping companies find their true brand identity and bringing it to life. Contact me today so that I can help you get started on your new branding project. We’ll work together to create an updated brand identity with refreshed logos, graphics, colour palettes, fonts, and more. As part of this process, we will also ensure consistency across all channels, including social media posts, website design, and content updates. You deserve a fresh start in 2022 - don't wait any longer to take action!