The internet is a powerful tool for marketing, advertising, and visibility. But with so many businesses vying for attention online, it can be difficult to stand out from the crowd. Fortunately, there are a lot of strategies you can use to increase website traffic, but it takes time and effort to see results. That means the best time to implement these strategies is now! Read on to learn four proven strategies to increase website traffic and help you get noticed by your target audience.
Ways to Increase Website Traffic Today
If you’ve Googled the question, “How do I increase website traffic?” you’re not alone. Small businesses are constantly looking for new ways to drive more people to their websites. And of course they are! Website traffic generates leads that turn into customers and clients, increasing your ROI. That's why I’m sharing four proven strategies so you don't have to keep Googling ideas and can instead start implementing them today.
1. Optimize All Your Website Content for SEO
This is the most important strategy for driving traffic to your website! Here's a quick rundown on what SEO is and how SEO increases website traffic.
SEO stands for search engine optimization. Optimizing your website for SEO means choosing specific, relevant keywords and phrases and using them throughout your website content. For example, say you’re an interior designer. In that case, you would select SEO keyword phrases your audience searches to find the products and services you offer. You can use general keywords like “Interior Design Services,” as well as specific keywords like “Interior Designer in [Your Location].”
When you optimize your landing pages and blog posts for SEO, Google and other search engines learn what your business is about and place your content in front of your audience when they search for your keywords online. Specifically, SEO helps you rank high in search engines. And with 75% of people not scrolling past the first page of search results, it’s essential to show up at the top to increase website traffic.
2. Create Quality Content Consistently
Having new content on your site gives people more reasons to return, even after they’ve purchased from you. If you're a small business owner and want to stay in front of your customers, it's crucial that you create quality content consistently. The key to consistency is finding the type of content that works best for your business and creating a posting schedule that’s realistic for you. An excellent place to start is writing and publishing two new blog posts on your website each month. Don’t forget to optimize them for SEO and promote them on your socials to drive even more traffic to your site!
3. Use Your Other Platforms to Increase Website Traffic
The content you post on Instagram, Pinterest, Facebook, or any other social media platform can increase website traffic when you use your social content strategically. For example, when you write a new blog post, some people may find it organically via an online search. However, search engines take a while to recognize your content and push it to the top of search results. To drive traffic faster, share a snippet of your new blog post on your social media page. In the caption, include a CTA (call to action) for the reader to visit your website to read the full post.
Every time you post on social media, you have an opportunity to drive traffic to your website. Simply tell people to visit your website to read more, connect with you, search your products, learn about your services, or whatever your call to action is. Consistency on social media can lead to increased website traffic when used strategically!
4. Invest in Paid Advertising Opportunities
I’ve talked about three strategies to increase website traffic that are essentially free. Sure, they take time, but you can share on social media, write blog posts, and optimize your website content yourself. However, these strategies do take time and effort. If you’re looking for a way to increase your site traffic fast, consider investing in paid search.
You can advertise your services and products on social media sites using Facebook Ads and Instagram Ads, or you can advertise on Google, securing a top spot in search engine results at a cost.
You can create and publish customized ads for relatively cheap on Facebook and Instagram. However, Google Ads can get expensive, especially if you want to claim the top spot for a highly popular keyword. The best time to use paid advertising is when you have a new product or service that you want to quickly get in front of a large audience.
mint & poppy Creates Optimized Websites to Increase Website Traffic
As I mentioned at the top, optimizing your website for SEO is one of the best ways to increase website traffic. Interestingly, there are even more places to use keywords on your website than just your content. When I design a new website, I make sure every nook and cranny that can be optimized for SEO is optimized. You can learn more about my website design services here.
While there are many ways to increase website traffic, the four strategies I’ve outlined will help you get started today. If you need more guidance or have any questions about how these strategies work together for maximum impact, feel free to reach out. mint & poppy is here to help!