Writing content for your website is more than just putting down a few words about who you are and what you do. Every piece of content on your site should engage your audience, evoke emotion, and invite them to take your desired action. If you don’t know the words, formats, phrases, or strategies that accomplish these things, you should hire a copywriter. Doing so will drastically alter the success of your website. Read on to learn more about the benefits of hiring a website copywriter, including the tangible ways professional copywriting can help your business thrive.
Why You Need a Website Copywriter
Some business owners feel like their website copy is one aspect they can do themselves. You might even be thinking, “What's so hard about writing my own content?” Well, many things go into writing compelling copy that engages and converts your audience. For example, the tone needs to be conversational yet professional, friendly yet authoritative, full of personality yet directed toward your audience. Not to mention, the content requires SEO keyword phrases, internal links and backlinks in the right places, correct formatting, and more! Your business deserves the best marketing tools and techniques available, which includes having not only a website that looks good but sounds good too.
What Does a Copywriter Do?
Interestingly, a website copywriter does much more than write your content. In fact, writing is only a portion of what goes into crafting engaging, optimized copy. Compelling content is specific to your target audience, well researched, and strategic. It identifies your audience’s pain points and offers your solution. It reads easily, is infused with SEO, and comes across as transparent and honest, all while speaking your audience’s language.
Because of all of this, before a copywriter starts writing, they must research your industry, audience, and competitors. To ensure your website pops up on search results, they must find what your target audience is searching for online and identify the best SEO keywords to use. They must create the perfect strategy that highlights who you are and what you do in an interesting and authentic way. Then they finally start writing and use all of this information to ensure each sentence serves a purpose and that your content is relevant to your audience, optimized for search engines, and accurately represents you.
Benefits of Hiring a Professional Website Copywriter for Your Business
It’s an investment to hire a copywriter, so you want to ensure that it is worthwhile. Here are the three main benefits you’ll see from hiring a copywriter to craft your website content.
1. Your website will rank in search results
One of the most significant ways a copywriter produces an ROI (return on investment) for your business is by writing content that helps your site rank on Google and other search engines organically (without paid advertising). SEO is an integral part of website copywriting, and doing it incorrectly or not at all leaves money on the table. SEO is more than just inserting a keyword here and there. It involves keyword research, placement, formatting, and optimizing critical areas of your frontend content and backend content, like each page’s meta description. While a website designer creates an attractive site, a website copywriter writes content that ensures people find your website when searching for products or services like yours.
2. Your website will convert visitors
SEO copywriting increases visibility for your website by targeting your audience and driving traffic to your website. But what helps move your customers through their buyer’s journey once they’re on your website? Your content. People don’t read website content for fun; they read it with a purpose: to find out if you understand their needs and provide a worthwhile solution. Your content lets them know that you do and helps them come to know you, like you, trust you, and buy from or work with you.
3. You will save time and earn money
Anyone can learn how to become a professional website copywriter. Sure, some people are born with a love and passion for writing, but others can research strategies and techniques to write compelling content. The question is, do you want to, and do you have the time? Just as you’ve put in the hours to hone your skills or perfect your product, professional copywriters are experts at what they do. When you hire a copywriter, you aren’t just paying someone to write your website content. You’re paying someone to save you the time of learning how to do it while making you money by writing content that converts.
When to Hire a Copywriter?
When done strategically, the words on your website have the power to increase website traffic and conversions. Who doesn’t want that sooner rather than later? If you want your website to be an active part of your marketing strategy–increasing brand awareness, engagement, and sales, even while you sleep or take that much-deserved vacation–it’s time to hire a copywriter.
At mint & poppy, we include professional copywriting services in our website design packages because we know a website that looks good but doesn’t sound good won’t produce the results you desire. So, if you’re ready to take your website to the next level and have an online presence you’re proud of, now is the time to hire a copywriter and designer for your business website. You can learn more about what’s included in our services here. Then contact us today so we can help you bring your current website to life (or create a new one altogether!).